Case overview
Angie Homes is one of the prominent players in luxury decor solutions. Its goal is to grow its visibility and sales across multiple platforms, including Amazon and its Shopify website. With a large inventory of premium decor products, it aims to enhance visibility, boost organic sales, and maintain its luxury brand identity through SEO and marketplace optimization.
For its products, including furniture, lighting, decor accessories, and more, the brand needed a strong strategy to stand out in the competitive luxury market while keeping keyword costs manageable. Their objective was to make Angie Homes the ‘go-to’ choice for exclusive luxury decor solutions.
Involvement
- SEO
- Content Marketing
- Shopify Optimization
- Social Media
- Amazon Product Optimization
The Brief
Angie Homes aimed to enhance its visibility and boost sales on e-commerce platforms while maintaining cost efficiency. Operating in a saturated market, the brand faced challenges such as intense competition from established luxury decor brands, the need for SEO optimization tailored for Amazon, Flipkart, and Google, and ensuring a seamless shopping experience on its Shopify website.
To address these challenges, the goal was to optimize product listings with compelling content and targeted keywords, improve Shopify website usability, and drive relevant traffic through targeted advertising. Our efforts were focused on achieving a 60% increase in online sales within six months.
Our Approach
To ensure Angie Homes achieved significant growth in a highly competitive market, we adopted a strategic and collaborative approach. By focusing on data-driven insights, competitor analysis, and multi-channel optimization, we were able to scale operations effectively in the Indian market. Our efforts combined advanced SEO practices, social media engagement, Shopify optimization, and marketplace improvements to deliver measurable results.
Shopify Optimization
Improved site navigation, enhanced mobile responsiveness, and optimized page load times. We also added a “Shop by Style” feature to make it easier for customers to explore products based on their design preferences.
Local SEO
Implemented a localized SEO strategy to target customers searching for luxury home décor in specific regions. Optimized Google My Business listings, built citations, and ensured consistent NAP (Name, Address, Phone) information across directories.
Product Listing Optimization
Created keyword-rich, SEO-friendly descriptions for products across Shopify, Amazon, and Flipkart. High-quality images and A+ Content were used to highlight the unique value of Angie Homes’ offerings.
SEO and Link Building
Conducted comprehensive keyword research and built backlinks from industry-relevant sources to improve search rankings for targeted keywords.
The Results
Our strategic approach delivered measurable and impactful outcomes, significantly improving key performance metrics for Angie Homes. By optimizing product listings, enhancing Shopify functionality, and leveraging advanced SEO techniques, we achieved exceptional results that boosted their online presence and customer engagement.
